Free search engine optimization
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Free search engine optimization - SEO is a set of methodologies aimed
at getting a better search engine placement of a website
in search engine listings.
To obtain maximum search engine visibility, a web
site must be found by its target audience through internet searches.
If a website is to be found, it must contain keyword phrases that match
the phrases
the target audience is typing into search queries. These keywords are determined
by search engine robots (spiders) that analyze web
page content and keyword relevancy. Search engine optimization is the
process of configuring a web site to improve search engine placement and
to be more visible to its target audience.
Why optimize your web site for
search engines
World search engines are used millions of times each day by internet
visitors searching for goods and services on internet. Nine in every
ten users
will find what
they're looking for in the top 10 results and won't go to page 2.
Internet search engines make traffic to your webpage for free. While
there are other ways to advertise a web site, but very
few can match the wide targeted audience and affordability that search
engines provide.
People can make a lot of money from online sales on their webpage
so the more visitors search engine brings to your website, the bigger
profit you can make.
Search engine optimization tips - how to get a better search
engine placement
A website may contain many commonly searched keywords but these will not
show up on the first pages of a search if they are not deemed "important".
The content of each web page is objectively evaluated by analyzing included
keywords. While previous analysis used the now outdated keyword density
method, the analysis now includes factors such as proximity, distribution,
occurrence, and on-topic issues.
Methods used to optimize web sites:
Choosing a right domain name that accurately represents the website content
Using webpage titles that
include relevant keywords. This is one of the most important optimization
proces to get a better search engine placement
Including keywords in the site's directory and file names
will improve search engine placement
Centering each web page on a small number of keywords
Writing META descriptions the summarize each webpage's content
Emphasizing each page's main topic with H1 heading tags, and sub-topics with H2, H3, and lesser heading tags
Including keywords in the alt attribute of images
Emphasizing quality and originality (over copied or duplicated content is penalized by most search engines)
Adding a site map page to guarantee effective spidering of entire website
and increase your chance to get a better search engine ranking
Organizing site navigation so that all webpages are only a few clicks
away from the main page
Dividing large webpages into smaller, more easily focused pages
Provide alternative methods for viewing content that is not spidered well, such as flash and frames (for
example using noframes tag for frames).
Increasing the amount of content on each webpage to increases the chance
of keyword phrase matches.
Avoiding excessive numbers of links on any page ( Google recommends
no more than 100 ).
Including fresh and frequently updated content
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